It would of been very easy to highlight most of, if not all of this book. Many great insights into leadership, innovative ways of thinking and business as a whole.
With the title being Zero to One: Notes on Startups, or How to Build the Future it may be insinuated that this read is steered mostly towards start ups. And whilst the book dives into the rise and rise of the formidable PayPal, It is certainly not just that. It offers much more.
Here are the sections highlighted as I went through. When I remembered to.
2. Stay lean and flexible All companies must be “lean,” which is code for “unplanned.” You should not know what your business will do; planning is arrogant and inflexible. Instead you should try things out, “iterate,” and treat entrepreneurship as agnostic experimentation.
Improve on the competition Don’t try to create a new market prematurely…
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