It would of been very easy to highlight most of, if not all of this book. Many great insights into leadership, innovative ways of thinking and business as a whole.
With the title being Zero to One: Notes on Startups, or How to Build the Future it may be insinuated that this read is steered mostly towards start ups. And whilst the book dives into the rise and rise of the formidable PayPal, It is certainly not just that. It offers much more.
Here are the sections highlighted as I went through. When I remembered to.
2. Stay lean and flexible All companies must be “lean,” which is code for “unplanned.” You should not know what your business will do; planning is arrogant and inflexible. Instead you should try things out, “iterate,” and treat entrepreneurship as agnostic experimentation.
Improve on the competition Don’t try to create a new market prematurely…
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I am always surprised when critics complain that the Lean Startup’s Build, Measure, Learn approach is nothing more than “throwing incomplete products out of the building to see if they work.”
Unfortunately the Build, Measure, Learn diagram is the cause of that confusion. At first glance it seems like a fire-ready-aim process.
It’s time to update Build, Measure, Learn to what we now know is the best way to build Lean startups.
Build, Measure, Learn sounds pretty simple. Build a product, get it into the real world, measure customers’ reactions and behaviors, learn from this, and use what you’ve learned to build something better. Repeat, learning whether to iterate, pivot or restart until you have something that customers love.
While it sounds simple, the Build Measure Learn approach to product development is a radical improvement over the traditional Waterfall model used throughout the 20th century to build…
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